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Articles and practical resources connected to email automation.
Every ecommerce store should start with seven core email automations: a welcome flow, browse abandonment, cart or checkout abandonment, post-purchase education, review or referral request, replenishment or cross-sell, and winback with a sunset path.
Read articleA welcome flow is the first automated sequence after signup, account creation, or another onboarding point. A nurture flow is a longer educational sequence triggered by behavior, segment membership, product interest, source, or lifecycle status when the customer needs more context before the next action.
Read articleBefore launching an email automation, QA the trigger, flow filters, audience exclusions, timing, send controls, dynamic content, personalization variables, product blocks, links, discount codes, UTM tracking, sender details, unsubscribe behavior, legal footer, mobile rendering, plain-text version, suppression logic, and reporting.
Read articleA winback flow should trigger after a customer moves beyond the normal repeat purchase window. It should start with relevance, remind the customer what changed or what they may need next, use discounts carefully and late, and end with a preference, pause, or sunset path.
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